QENDIS / 2027

Marketing Control Center

Strategjia dhe plani i ekzekutimit në një vend. Kliko kampanjën për setet, audiencat, asetet dhe ritmin e optimizimit.

2027 Campaign Map

01 — Brand LaunchMeta • €100 Jan • Awareness / demand creation

02 — B2C SalesMeta Sales • €300 Jan • Purchase

03 — Google Search B2CSearch • €225 Jan • High intent

04 — B2B AcquisitionGoogle + Meta • €125 Jan • Qualified leads

05 — CatalogMeta • Always-on after feed validation

06 — Retargeting7 / 30 / 90-day intent pools

07 — Shopping / PMaxGoogle • scale after conversion data

08 — Meta B2BLead gen + case-study creatives

Budget snapshot

€5,000

Paid media / 2027

Meta B2C €1,800Google B2C €1,300Google B2B €850Meta B2B €500Retarget €350Tests €200

Operating rhythm

Weekly: spend, CPA/CAC, CPQL, search terms, creative fatigue.
Monthly: AOV, CVR, margin, quote→order, email revenue.
Quarterly: reallocation, SKU profitability, SEO, cohorts.

Qendis / Marketing Strategy2027

January launch → December scale

Marketing
Strategy 2027

Plan operativ 12-mujor për lansim agresiv, rritje B2C, pipeline B2B, SEO, Meta, Google, email/CRM dhe ndërtim të brandit.

01 / Executive planStrategjia

Narrativa

2027 ndahet në 4 faza.

Launch & Learn

Hyrje agresive në treg. Oferta e lansimit. Mbledhim data për produktet, creatives dhe audiences.

Optimize & Scale

Rritim buxhetin vetëm te kombinimet që japin shitje dhe qualified leads.

Expand

SEO, B2B verticals, back-to-work dhe kategori të reja sipas të dhënave.

Harvest

Black Friday + gifting + corporate Christmas. Periudha me presionin më të madh komercial.

02 / FunnelB2C + B2B

Dy funnels të ndryshme

Mos i trajto njësoj.

B2C — transaksion

Meta / Google / SEO→Product→Cart→Sale→Repeat

North star: profitable revenue. KPI: CAC, CVR, AOV, MER, repeat rate.

B2B — sales pipeline

Search / Meta / SEO→Lead→Quote→Order→Reorder

North star: qualified pipeline. KPI: Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL, quote rate, close rate, contract value.

03 / Budget modelBase scenario

Paid media only

€5,000 media budget / 2027

JAN€750

FEB€400

MAR€400

APR€300

MAY€350

JUN€350

JUL€250

AUG€300

SEP€400

OCT€400

NOV€550

DEC€550

Pse kështu?

Janar: përqendrim maksimal në launch dhe learning.
Shkurt–Tetor: always-on + seasonal bursts.
Nëntor–Dhjetor: rritje për Black Friday, gifting dhe corporate orders.

Ky është skenar planifikimi, jo premtim performance. Buxheti real duhet rialokuar sipas CAC/ROAS/Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL dhe kapacitetit të prodhimit.

04 / JanuaryLaunch month

Muaji më agresiv

JANAR — 4 kampanja paralele

Kampanja	Objektivi	Kanali	Buxheti	Creative / Offer	KPI
1. Brand Launch	Reach + demand creation	Meta Video/Reels	€100	“Qendis është live” + process videos	Reach, video views, engaged audience
2. B2C Sales	Purchases	Meta Sales + Catalog	€300	Launch offer −15%, bestseller creatives	CPA, ROAS, CVR
3. Search Capture	High-intent sales	Google Search / Shopping	€225	Personalizime + product-intent keywords	CPA, conv. value
4. B2B Acquisition	Qualified leads	Google + Meta Lead	€125	Logo embroidery / uniforms / bulk order	Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL, quote rate

Launch offer zgjat shkurt. Brand awareness vazhdon, por nga java 2 buxheti zhvendoset te creatives dhe products që konvertojnë.

05 / Always-onCampaign architecture

Nga shkurti e tutje

7 kampanja që punojnë si sistem.

Meta B2C Prospecting

Broad + signals. 3–6 creatives aktive.

Meta Catalog

Dynamic products dhe bestsellers.

Meta Retargeting

7 / 30 / 90 ditë sipas intent.

Google Search B2C

Product + occasion + personalization.

Shopping / PMax

Feed-based scale pasi kemi conversion data.

Google B2B

Logo, uniforms, workwear, bulk intent.

Meta B2B

Lead form / landing page + case studies.

Rule

Asnjë kampanjë nuk ruhet vetëm sepse “po sjell trafik”. Duhet të kontribuojë në revenue ose pipeline.

06 / Q1Jan–Mar

Launch & Learn

Q1: gjej fituesit.

JAN — Launch

−15% B2C • B2B first-order incentive • lean creative testing • pixels/GA4/CRM validation.

FEB — Valentine

Couples / personalized gifts. Retarget Jan traffic. Start email segmentation.

MAR — 8 Mars

Gift intent + personalized names. B2B: hospitality/workwear acquisition starts.

Q1 Gate

Kill weak SKUs/ads. Identify top 20% products, hooks, audiences and keywords.

Target learning

3–5

winning creatives

Catalog

Top 20%

SKU focus

B2B

Lead → Quote

track quality

CRM

100%

flows live

07 / Q2Apr–Jun

Optimize & Scale

Q2: rrit atë që tashmë funksionon.

APR

Evergreen personalization. SEO category pages + review engine.

MAY

Graduation / family / wedding gifting. Creator/UGC test.

JUN

Wedding/event season. B2B event merchandise and staff uniforms.

Optimization

Increase winners gradually; refresh creatives before fatigue; improve product pages and checkout.

SEO

Commercial category clusters + internal linking + product schema.

Email

Welcome, cart, post-purchase, review, cross-sell, win-back.

B2B

Case studies replace generic claims. Every completed job becomes sales content.

08 / Q3Jul–Sep

Expand

Q3: ndërto kërkesë para Q4.

JUL

Summer gifting + evergreen. Lower-cost creative experimentation.

AUG

Back-to-work preparation. B2B outreach lists + new landing pages.

SEP

Workwear / uniforms / teams. Increase B2B Search and remarketing.

Q4 Prep

Gift bundles, production deadlines, Black Friday assets, corporate Christmas outreach.

Në shtator nuk presim dhjetorin. Corporate gifting fillon të shitet para se konsumatori B2C të mendojë për Krishtlindje.

09 / Q4Oct–Dec

Harvest

Q4: periudha më komerciale.

OCT — B2B Christmas

Corporate gifts, staff merchandise, bulk deadlines. Search + outbound email + remarketing.

NOV — Black Friday

Pre-heat → launch → urgency → retarget. Mos zbrit gjithë katalogun pa analizë margjine.

DEC — Gifting

Gift intent + deadline communication + bestsellers + gift cards nëse prodhimi mbushet.

Retention

Post-holiday thank-you, review capture, January reorder/win-back segments.

10 / Channel MixAnnual

€5k paid-media model

Ku shkon buxheti?

META B2C€1,800

GOOGLE B2C€1,300

GOOGLE B2B€850

META B2B€500

RETARGET€350

TEST€200

Allocation logic

36% / €1,800 Meta B2C
26% / €1,300 Google B2C
17% / €850 Google B2B
10% / €500 Meta B2B
7% / €350 retargeting
4% / €200 experiments

Në praktikë, retargeting mund të jetë i integruar brenda platformave; këtu ndahet për planifikim financiar.

11 / Organic EngineWeekly cadence

Content

Çdo javë ka rol në funnel.

Format	Frekuenca	Roli	Shembuj
Reels / Short video	3–4 / javë	Discovery	Process, before/after, embroidery ASMR, personalization reveal
Carousel / Static	2 / javë	Consideration	Ideas, collections, material/detail, B2B cases
Stories	5–7 ditë / javë	Trust + conversion	Behind scenes, polls, orders, FAQs, deadlines
B2B case	2 / muaj	Lead proof	Logo → digitizing → production → finished staff apparel
SEO content	2–4 / muaj	Demand capture	Commercial guides, comparisons, FAQ, case studies

12 / SEO12-month compounding

Organic search roadmap

SEO ndërtohet në shtresa.

Technical SEO, Search Console, schema, category architecture, indexation.

B2C commercial pages + occasion clusters + internal links + reviews.

B2B vertical pages: hospitality, clinics, teams, workwear, events.

Seasonal pages, case studies, refresh winners, optimize CTR/CVR.

Product schemaMerchant feedCore Web VitalsImage SEOInternal linksReviewsLocal SEO

13 / Email & CRMRetention

Owned revenue

Automatizimet që duhet të jenë LIVE në janar.

B2C

Welcome: 4–5 emails
Abandoned cart: 3 touches
Post-purchase: care + review + cross-sell
Win-back: 60/90/120 ditë
Seasonal: segmented campaigns

B2B

Lead received → portfolio/case
Qualification → quantity/deadline/logo
Quote sent → follow-up
Won → reorder cadence
Dormant → reactivation

14 / MeasurementDecision system

Weekly / monthly review

Çfarë vendosim nga të dhënat?

Çdo javë

Spend, purchases, CPA, ROAS/MER, B2B leads, Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL, creative fatigue, search terms.

Çdo muaj

AOV, CVR, contribution margin, repeat rate, email revenue, organic traffic, quote-to-order.

Çdo tremujor

Channel allocation, SKU profitability, customer cohorts, B2B contract value, SEO growth.

CAC

jo vetëm ROAS

MER

business-level efficiency

Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL

jo vetëm CPL

LTV

repeat matters

15 / Projection frameworkScenario model

Jo premtim — model planifikimi

Projeksioni ndërtohet nga ekonomika reale.

B2C formula

Spend ÷ target CAC = orders
Orders × AOV = attributed revenue.

B2B formula

Spend ÷ Lead — sa kushton mesatarisht një kontakt biznesi që plotëson kriteret reale për t'u bërë klient.">CPQL = qualified leads
QL × close rate × avg. contract = revenue.

Scale rule

Rritje buxheti vetëm kur margjina, kapaciteti dhe quality signals e mbështesin.

Pa AOV, gross margin, kapacitet prodhimi dhe baseline conversion rate nuk duhet shpikur revenue forecast. Këto futen në model pas 30–60 ditëve të para.

16 / Full-year calendar2027

Campaign calendar

12 muaj, një narrativë.

Muaji	B2C	B2B	Paid priority	Organic / CRM
Jan	Launch −15%	First-order incentive	Focused Meta + Search	Brand/process + welcome
Feb	Valentine	Always-on	Meta gifting	Couples UGC + cart
Mar	8 Mars	Hospitality/workwear	Search + Sales	Gift guides
Apr	Evergreen	Uniforms	Efficiency	SEO categories
May	Graduation/weddings	Events	Meta + Shopping	UGC / creators
Jun	Wedding season	Event merch	Scale winners	Case studies
Jul	Summer	Always-on	Creative tests	Content bank
Aug	Back-to-school prep	Back-to-work	B2B Search	Outbound prep
Sep	Autumn personalization	Uniform/workwear	B2B scale	Cases + email
Oct	Gift preheat	Corporate Christmas	B2B intent	Deadline comms
Nov	Black Friday	Corporate closing	Peak acquisition	Urgency flows
Dec	Holiday gifting	Delivery/reorders	High intent + RTG	Deadlines + gift cards

17 / Required stackBefore Jan 1

Launch checklist

Marketing nuk lansohet pa infrastrukturë.

Tracking

GA4, GTM, Meta Pixel/CAPI, Google Ads conversions, consent setup.

Commerce

Shopping dhe reklamat e produkteve.">Merchant Center/feed, product data, checkout QA, coupon logic.

CRM

Email lists B2C/B2B, automation, lead stages, source attribution.

Creative

Launch bank: videos, product closeups, UGC formats, B2B proofs.

18 / FinalQENDIS 2027

Launch smart.
Learn fast.
Scale what pays.

Paid media krijon shpejtësi. SEO dhe organic krijojnë kërkesë afatgjatë. Email/CRM rrisin vlerën e klientit. B2B ndërton kontrata dhe reorder. Të gjitha maten në një sistem.

Marketing Control Center

2027 Campaign Map

Budget snapshot

Operating rhythm

MarketingStrategy 2027

2027 ndahet në 4 faza.

Launch & Learn

Optimize & Scale

Expand

Harvest

Mos i trajto njësoj.

B2C — transaksion

B2B — sales pipeline

€5,000 media budget / 2027

Pse kështu?

JANAR — 4 kampanja paralele

7 kampanja që punojnë si sistem.

Meta B2C Prospecting

Meta Catalog

Meta Retargeting

Google Search B2C Detajet ↗

Shopping / PMax

Google B2B Detajet ↗

Meta B2B Detajet ↗

Rule

Q1: gjej fituesit.

Q2: rrit atë që tashmë funksionon.

SEO

Email

B2B

Q3: ndërto kërkesë para Q4.

Q4: periudha më komerciale.

Ku shkon buxheti?

Allocation logic

Çdo javë ka rol në funnel.

SEO ndërtohet në shtresa.

Automatizimet që duhet të jenë LIVE në janar.

B2C

B2B

Çfarë vendosim nga të dhënat?

Çdo javë

Çdo muaj

Çdo tremujor

Projeksioni ndërtohet nga ekonomika reale.

B2C formula

B2B formula

Scale rule

12 muaj, një narrativë.

Marketing nuk lansohet pa infrastrukturë.

Tracking

Commerce

CRM

Creative

Launch smart.Learn fast.Scale what pays.

Marketing
Strategy 2027

Google Search B2C

Google B2B

Meta B2B

Launch smart.
Learn fast.
Scale what pays.